Work

Optimal generic and brand advertising efforts in a decentralized supply chain considering customer surplus

Year: 2021

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102502

Author: Peng Ma

Institution: Nanjing University of Information Science and Technology

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Nanjing University of Information Science and Technology

OpenAlex ID: W3131993155

FWCI: 5.93

Cites: 42

Cited by: 30

Related to: 10