Work

Hotel Recruitment Website Design, Aesthetics, Attitude toward Websites, and Applicant Attraction

Year: 2011

Type: conference-paper

Abstract: Despite the prevalent use of recruitment websites, little is known about the impact of recruitment websites on job seekers’ attraction. This study evaluated four large hotels’ recruitment websites in terms of website design characteristics and aesthetics, and measured job seekers’ attitude toward the hotel recruitment websites and attraction. The four hotels included were Hilton, Hyatt, IHG, and Starwood. The results indicated that Hilton’s recruitment website received the lowest score for website design characteristics and aesthetics, the least positive attitude, and the most negative attitude toward the recruitment website. Consequently, job seekers indicated that they were the least interested in applying for a job at Hilton.

Source: ScholarWorks@UMassAmherst (University of Massachusetts Amherst)

Authors: Seonghee Cho, Woo‐Jin Lee

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: green

OpenAlex ID: W313235043

FWCI:

Cites: 22

Cited by: 3

Related to: 10