Work

The effect of gender on willingness to pay for mass customised running shoes

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2020.1867878

Authors: Hassan Daronkola Kalantari, Lester W Johnson, Chamila R. Perera

Institution: Swinburne University of Technology

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W3132397651

FWCI: 1.496

Cites: 64

Cited by: 9

Related to: 10