Work

Customers’ Evaluation of Storytelling-Based Publicity and Effectiveness of it on Corporate Image and Purchase Intention Comparison to Factual Information-Based Publicity

Year: 2013

Type: article

Source: Gwanggohak yeon-gu/Gwang'gohag yeon'gu

Authors: Hana Kim, Bong-Chul Kim, Choi Myung Il, Lee Jin Woo

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3132857204

FWCI:

Cites:

Cited by: 1

Related to: 10