Year: 2020
Type: conference-paper
Abstract: The collaborative business model literature is increasingly being applied to understand opportunities at the base of the pyramid (BoP). Through a structured literature review, we identify and describe key insights from this literature that guide the creation and capture of both financial and social value in BoP settings. We find that most articles are focused on business models for sustainability in developed countries; only three are specifically situated in the BoP context. Owing to this dearth of studies, we build on the broad collaborative business modelling literature to develop a comprehensive framework that distills the requirements for business modeling at the BoP into five themes. We also present six avenues for future research to explore the frameworks’ applicability in BoP settings.
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3133238387