Work

How legitimate are the environmental sustainability claims of luxury conglomerates?

Year: 2021

Type: article

Abstract: Purpose By responding to scholarly calls, this study examines the environmental reports of LVMH and Kering. The study extends legitimacy theory to ascertain the credibility of the aforementioned luxury conglomerates' commitment to environmental sustainability. Design/methodology/approach A corpus-assisted discourse analysis centred upon the Global Reporting Initiative (GRI) guidelines is used to examine the environmental disclosures of LVMH and Kering. Findings The findings show inconsistencies due to the lack of brand-level reporting and reporting quality falls short of comparable sustainability reporting within each conglomerate and with one another. Selective and unbalanced reporting along with symbolic management undermines the legitimacy of sustainability efforts by LVMH and Kering. Originality/value Despite the increased attention paid to sustainable luxury, few studies critically analyse how luxury brands formally report on sustainability.

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-09-2020-0214

Authors: Victoria Wells, Navdeep Athwal, Esterina Nervino, Marylyn Carrigan

Institutions: University of York, University of Leicester, University of Modena and Reggio Emilia, Heriot-Watt University

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

OpenAlex ID: W3133412509