Work

Análisis del consumo de medios digitales españoles durante la pandemia del coronavirus SARS-CoV-2

Year: 2021

Type: article

Abstract: In this empirical research work, we have carried out an analysis of information consumption in Spanish digital media from the start of the SARS-CoV-2 outbreak in the world, giving special importance to the period of expansion in Spain. We have analyzed the number of informative pieces that have originated in the digital media that referred to the health crisis under two terms (Coronavirus and COVID-19) to control the reader's ability to compromise. For this, we have applied the quantitative type content analysis technique, obtaining data of great interest. Thus we have managed to obtain a correlation between a large number of informative pieces regarding the greater reach / commitment with users. On the other hand, social networks, specifically Facebook and Twitter (in this order of importance) will change into the perfect complement of digital media to circulate news events and, in this way, impact a greater number of the population. Finally, we have detected how, in the context of this global pandemic, news whose headlines are positive have greater reach and commitment in society.

Source: Historia y Comunicación Social

DOI: 10.5209/hics.74240

Authors: Javier Sierra Sánchez, Sheila Liberal Ormaechea, Aida María de Vicente Domínguez

Institutions: Universidad Complutense de Madrid, Universidad Francisco de Vitoria, Universidad de Málaga

Language: Spanish

Topic: Communication and COVID-19 Impact

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: diamond

OpenAlex ID: W3133589050

FWCI: 1.309

Cites: 39

Cited by: 4

Related to: 10