Work

Loyalty programs as travel companions: Complementary service features across customer journey stages

Year: 2021

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2021.02.016

Authors: Lena Steinhoff, Marcellis M. Zondag

Institutions: University of Rostock, Western Michigan University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3133597814

FWCI: 4.365

Cites: 102

Cited by: 26

Related to: 10