The Effect of Youtube Media of Online Review, Visualization and Trust on Intention to Buy Smartphone
Year: 2021
Type: article
Study design: Observational Study
Abstract: Within the conduct of the study, the research adopted the TAM (Technology Acceptance) theory as the basis for identifying the factors that influence the customers to perform transactions through online sites. Furthermore, within the study as well the researcher would like to adopt the TPB (Theory Planned Behaviour) as the support of TAM theory in predicting the online consumer behaviours within the online sites. On the other hand, in the data analysis the researcher has run by using the PLS 3.0. In the same time, survey by means of questionnaire distribution carried out toward the respondents who used to perform transactions through online sites. Finally, this research found that visualization, online review and trust have positive impact on purchase intention smartphone of consumer through You Tube Channel
Source: MIX JURNAL ILMIAH MANAJEMEN
Institution: Mercu Buana University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $134
OpenAlex ID: W3134319657