Work

Journal of Marketing Education : A Retrospective Overview Between 1979 and 2019

Year: 2021

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/0273475321996026

Authors: Naveen Donthu, Satish Kumar, Adam Mills, Debidutta Pattnaik

Institutions: Georgia State University, Malaviya National Institute of Technology Jaipur, Loyola University New Orleans

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W3134612303

FWCI: 2.351

Cites: 50

Cited by: 13

Related to: 10