Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses
Year: 2021
Type: article
Source: Journal of Marketing Education
Authors: Mujde Yuksel, Andrew N. Smith, Robert S. Smith, Pelin Bicen, Elizabeth J. Wilson, Jay Weiner
Institution: Suffolk University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W3135310620