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Improving Consumer Decisions By Reducing Connectedness With the Past Self: Low Past-Self-Continuity Can Attenuate Sunk Cost Bias

Year: 2019

Type: article

Source: ACR North American Advances

Authors: Anja D. Schanbacher, Nazli Gurdamar Okutur, David Faro

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3135399552

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