Work

Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research

Year: 2021

Type: article

Source: Journal of International Marketing

DOI: 10.1177/1069031x211002193

Authors: David A. Griffith, Tereza Dean, Jessica J. Hoppner

Institutions: Texas A&M University, Ball State University, George Mason University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3135795674

FWCI: 5.131

Cites: 48

Cited by: 37

Related to: 10