Work

The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy, Source, and Brand Identification

Year: 2021

Type: article

Source: International Journal of Business Communication

DOI: 10.1177/2329488421999699

Authors: Hayoung Sally Lim, Natalie Brown-Devlin

Institution: The University of Texas at Austin

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3135801175

FWCI: 7.939

Cites: 62

Cited by: 37

Related to: 10