An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases
Year: 2020
Type: article
Study design: Observational Study
Abstract: Consumers may abandon their subsequent online purchase intentions due to the risks they perceive in their first online purchases.For this reason, this study aims to determine types of risk which consumers perceive during online purchase and their effect in online repurchase intention.Academic staff in the colleges and faculties of tourism in Turkey was selected as the population, and a survey form was sent to them via e-mail.Finally, the number of available survey form completed by the participants was 129.Data was analysed using correlation and simple linear regression analysis using IBM SPSS 20.0 software program.Research findings indicate that participants were influenced by financial risks, privacy and source risks, performance risks as well as social, physical and psychological risks.Furthermore, consumers feel that being comfortable when booking a vacation online is an antecedent of repurchase intention.Finally, significant and negative relationship was found between perceived risk and repurchase intention during online vacation purchase.
Source: DergiPark (Istanbul University)
Authors: Tuba Türkmendağ, Selma Meydan Uygur
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3136164858