Work

Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach

Year: 2021

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2021.01.008

Authors: Shaphali Gupta, Divya Ramachandran

Institutions: Mudra Institute of Communications Ahmedabad, Georgia State University

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3136509112

FWCI: 22.23

Cites: 45

Cited by: 132

Related to: 10