Work

Short-term and long-term effects of touchpoints on customer perceptions

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102520

Authors: Jesús Cambra-Fierro, Yolanda Polo-Redondo, Andreea Trifu

Institutions: Universidad Pablo de Olavide, Universidad de Zaragoza

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Ministerio de Asuntos Económicos y Transformación Digital, Gobierno de España

OpenAlex ID: W3136558439

FWCI: 2.667

Cites: 101

Cited by: 17

Related to: 10