Work

The effects of a psychological brand contract breach on customers' dysfunctional behavior toward a brand

Year: 2021

Type: article

Source: Journal of Service Theory and Practice

DOI: 10.1108/jstp-09-2020-0217

Authors: Taeshik Gong, Chen-Ya Wang

Institutions: Hanyang University, National Tsing Hua University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3136774409

FWCI: 2.667

Cites: 131

Cited by: 24

Related to: 10