Work

Big Data-Driven Marketing enabled Business Performance : A Conceptual Framework of Information, Strategy and Customer Lifetime Value

Year: 2021

Type: conference-paper

Source: International Conference on Cloud Computing, Data Science & Engineering (Confluence)

DOI: 10.1109/confluence51648.2021.9377156

Authors: Anuj Tripathi, Teena Bagga, Shubham Sharma, Sushant Kumar Vishnoi

Institutions: Amity University, Indian Institute of Management Calcutta

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3137399318

FWCI: 7.12

Cites: 34

Cited by: 29

Related to: 10