Work

Project Narratives That Potentially Perform and Change the Future

Year: 2021

Type: article

Abstract: This article develops a framework for applying organizational narrative theory to understand project narratives that potentially perform and change the future. Project narratives are temporal but often get repeated throughout the project life cycle to stabilize meaning, and could be about project mission, vision, identity, value creation, and so forth. Project narratives have important implications for organizational identity and image crafting. This article differentiates among different types of project narratives in relation to a project life cycle, providing case studies of project narratives on three major UK rail projects. We then set out the future research agenda into project narrative work.

Source: Project Management Journal

DOI: 10.1177/8756972821995340

Authors: Natalya Sergeeva, Graham M. Winch

Institution: University College London

Language: English

Topic: Management and Organizational Studies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,000

Funders: University College London, Economic and Social Research Council