Work

Digital Readiness and Acceptance of Mobile Advertising

Year: 2021

Type: article

Study design: Observational Study

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1177/1839334921998555

Authors: Reza Ashari Nasution, Devi Arnita, Dwine Fatimah Azzahra

Institution: Bandung Institute of Technology

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3137678784

FWCI: 2.138

Cites: 86

Cited by: 20

Related to: 10