Work

Mind the gap: Understanding public relations competence in the eyes of practitioners and the dominant coalition

Year: 2021

Type: article

Abstract: A survey (N = 177) of public relations professionals and C-Suite managers within a global organization provided an empirical test of the Theory of Public Relations Competence (Hazleton, 2006). Results demonstrate the impact of differing levels professional experience for a public relations practitioner. The C-Suite (non-communicator management) view of public relation competence revealed a gap, underestimating both technician and manager skill by approximately 25 %. When assessing competence in career practitioners compared to collateral duty party time personnel, the dominant coalition rated the practitioners significantly higher.

Source: Public Relations Review

DOI: 10.1016/j.pubrev.2021.102037

Authors: W.M. Knight, Kaye D. Sweetser

Institutions: United States Navy, San Diego State University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,640

OpenAlex ID: W3137945160

FWCI: 3.308

Cites: 25

Cited by: 21

Related to: 10