Understanding AI Advertising From the Consumer Perspective
Year: 2021
Type: article
Source: Journal of Advertising Research
DOI: 10.2501/jar-2021-004
Authors: Linwan Wu, Taylor Jing Wen
Institution: University of South Carolina
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W3138769209