Work

Brand Love and Brand Hate: Integrating Emotions into Brand-Related Experiences and Loyalty

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of International Commerce Economics and Policy

DOI: 10.1142/s1793993321500071

Authors: Harpuneet Singh Kohli, Sujata Khandai, Renu Yadav, Sonia Kataria

Institutions: Amity University, University of Delhi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3138957326

FWCI: 2.298

Cites: 81

Cited by: 12

Related to: 10