Work

Web Content Strategy in Practice within Academic Libraries

Year: 2021

Type: article

Abstract: Web content strategy is a relatively new area of practice in industry, in higher education, and, correspondingly, within academic and research libraries. The authors conducted a web-based survey of academic and research library professionals in order to identify present trends in this area of professional practice by academic librarians and to establish an understanding of the degree of institutional engagement in web content strategy within academic and research libraries. This article presents the findings of that survey. Based on analysis of the results, we propose a web content strategy maturity model specific to academic libraries.

Source: Information Technology and Libraries

DOI: 10.6017/ital.v40i1.12453

Authors: Courtney McDonald, Heidi Burkhardt

Institutions: University of Colorado Boulder, University of Michigan

Language: English

Topic: Web and Library Services

Subfield: Library and Information Sciences

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

Funder: University of Colorado Boulder