Work

Factors Affecting e-Marketing Adoption and Implementation in Food Firms: An Empirical Investigation of Greek Food and Beverage Firms

Year: 2021

Type: conference-paper

Source: Springer proceedings in business and economics

DOI: 10.1007/978-3-030-63970-9_35

Authors: Ourania Notta, Afroditi Kitta

Institution: International Hellenic University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3140955669

FWCI: 2.528

Cites: 50

Cited by: 5

Related to: 10