Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey
Year: 2020
Type: dissertation
Abstract: The world is at the edge of the much expected digital transformation orchestrated by the Fourth Industrial Revolution.In recent years, the industry has been going through a process that involves fully digitizing production processes, especially the automotive manufacturing industry.Intelligent production technologies such as autonomous robots, laser cutting, 3D printers, as well as new technologies such as big data, cloud data, augmented reality (AR) and the Internet of Things (IoT) have entered our lives with the Industry 4.0 revolution.To face the increasing complexity and greater flexibility in production processes in the markets, it is necessary to pay more attention to customers.Recent literature shows that Industry 4.0 allow manufacturing firms to achieve such results quickly customized products and time to market response with higher efficiency and productivity rates.The concept of Industry 4.0 appears for the first time in Germany in 2011 as a concept that has been studied in economic policies.It can be considered as a strategy related to high technology and internet systems.The potential revolution called "4.0" is followed by the footsteps of the three previous industrial revolutions.The concept of Industry 4.0 can be explained as the industrial revolution based on cyberphysical systems, the Internet of Things (IoT) and therefore concepts and technologies that support communication over the internet or involve continuous internet communication.This revolution
Author: Mehmet Korhan Haşmet
Language: English
Subfield: Industrial and Manufacturing Engineering
Field: Engineering
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W3142557143