A Review on Digital Transformation: A Multidisciplinary Reflection and Research Agenda
Year: 2021
Type: review
Abstract: The advent and enormous growth of digital technologies force firms to respond to digital challenges by transforming existing and introducing new business models. In the
article “Digital transformation: A multidisciplinary reflection and research agenda,” Here discuss the drivers of digital transformation and the strategic imperatives that result
from digital transformation. Taking a business model perspective, the authors highlight how the demands for and execution of digital resources, organizational structure, growth
strategy and metrics have changed in response to digital change. By identifying three stages of digital transformation - digitization, digitalization, and digital transformation - they
delineate several growth strategies for digital firms that require specific (platform-based) structures and bears important consequences for measuring success (e.g., focus on
sentiment- and engagement-related measures). The authors conclude with a research agenda on digital transformation. To gain a comprehensive understanding of the topic
of digital transformation, this commentary reflects on the multiple perspectives, and applies them to the pinnacle form of digital transformation: the development of new digital
platforms. To highlight the complexity of making platform design decisions, this commentary discusses the strategic analysis of platform openness.
Source: Business and Economics Journal
Author: Thijs Broekhuizen
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3144291390