Work

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Year: 2021

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2021.01.001

Authors: Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott, Claire M. Moeller

Institutions: University of Alabama, Deloitte (United States)

Language: English

Topic: Privacy, Security, and Data Protection

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3144486353

FWCI: 33.6

Cites: 86

Cited by: 180

Related to: 10