Work

Empirical Evidence Concerning Smes Corporate Websites: Explaining Factors, Strategies and Reporting

Year: 2005

Type: article

Abstract: The important role played by Small and Medium-sized Enterprises in any contemporary economy as a motive force for generating employment and wealth is universally acknowledged and therefore this work is based upon a more detailed study concerning the efficiency of SMEs.Therefore by analysing a sample of 816 SMEs, we aim to study the information published on their Websites in order to clarify certain doubts with respect to the type of target users and thus discover the objectives and strategies pursued by publishing a corporate Webpage.Given the low observed percentage of SMEs with a Website (31.74%) we have also studied the factors influencing the propensity of businesses to possess a corporate Website.

Source: The International Journal of Digital Accounting Research

DOI: 10.4192/1577-8517-v5_5

Authors: García-Borbolla, Larrán, López

Institution: Universidad de Cádiz

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W3144596161

FWCI: 5.504

Cites: 40

Cited by: 28

Related to: 10