Work

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research

Year: 2015

Type: other

Author: Gordon C. Bruner

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3144718551

Cites:

Cited by: 47

Related to: 10