Work

Synergy effects of entertainment and information programs about organ donation on issue involvement and altruistic responses

Year: 2021

Type: article

Abstract: This study examines synergy effects of entertainment and information programs on the example of a television theme night about organ donation. Participants watched either a feature film about organ donation or an unrelated entertainment program. Subsequently, all participants watched an information program about organ donation. Those who had first seen the feature film reported higher levels of issue involvement (topic interest, subjective knowledge, and information seeking), and altruistic responses (positive attitudes and behavioral intentions concerning organ donation and willingness to get a donor card). Structural equation modeling revealed that the positive effects of the feature film on issue involvement and altruistic responses varied by the extent to which participants felt moved by the feature film and by their level of cognitive elaboration about the feature film and the documentary on organ donation.

Source: Studies in Communication and Media

DOI: 10.5771/2192-4007-2021-1-31

Authors: Anne Bartsch, Lukas Angerer

Institution: Leipzig University

Language: English

Topic: Media Influence and Health

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: diamond

Funder: Ludwig-Maximilians-Universität München