Work

Third-party sellers’ product entry strategy and its sales impact on a hybrid retail platform

Year: 2021

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2021.101049

Authors: Qi Li, Quansheng Wang, Peijian Song

Institutions: Zhejiang Gongshang University, Nanjing University

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Natural Science Foundation of Zhejiang Province

Awards: 全渠道零售：实体渠道资源配置、跨渠道整合及平台化运营的作用机理研究, G6937524537, G7330983059

OpenAlex ID: W3147295142

FWCI: 2.732

Cites: 57

Cited by: 22

Related to: 10