Year: 2021
Type: book-chapter
Abstract: Zusammenfassung It’s the first rule of marketing: don’t start with the product, start with the customer’s need. The customer seeking a drill bit, we are reminded, is really just seeking a hole.
Source: Springer eBooks
Author: Steven Fleming
Language: English
Subfield: Media Technology
Field: Engineering
Domain: Physical Sciences
Open Access status: hybrid
Funder: Daimler und Benz Stiftung
OpenAlex ID: W3156098215