Маркетплейсы Как Главный Тренд Электронной Коммерции
Year: 2019
Type: article
Abstract: The study examined a number of issues related to the nature, features and advantages of marketplaces: a phenomenon that is becoming more widespread in electronic commerce. A platform of this kind aggregates information about various goods or services, offering the consumer the opportunity to choose from the wide variety of accumulated information. A number of advantages makes such a tool in the digital economy demanded by representatives of B2B and B2C segments.
Author: А. А. Марченков
Language: Russian
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3159975153