Work

The overarching role of international marketing: Relevance and centrality in research and practice

Year: 2021

Type: editorial

Source: Journal of International Business Studies

DOI: 10.1057/s41267-021-00433-2

Authors: Saeed Samiee, Constantine S. Katsikeas, G. Tomas M. Hult

Institutions: University of Tulsa, University of Leeds, Michigan State University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W3160200645

Cites: 141

Cited by: 31

Related to: 10