Relationship between integrated communication effectiveness and employee-based brand equity – mediating role of psychological contract fulfillment
Year: 2021
Type: article
Study design: Observational Study
Authors: R. Deepa, Rupashree Baral
Institution: Indian Institute of Technology Madras
Language: English
Topic: Employer Branding and e-HRM
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3160385754