Work

Brand familiarity vs profit-sharing rate: which has a stronger impact on Muslim customers’ intention to invest in an Islamic bank?

Year: 2021

Type: article

Source: Journal of Islamic marketing

DOI: 10.1108/jima-08-2020-0247

Authors: Sri Rahayu Hijrah Hati, Niken Iwani Surya Putri, Sri Daryanti, Sigit Sulistiyo Wibowo, Anya Safira, Hapsari Setyowardhani

Institution: University of Indonesia

Language: English

Topic: Islamic Finance and Banking Studies

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3163193820

FWCI: 4.198

Cites: 89

Cited by: 18

Related to: 10