Work

Textes Et Argumentation Publicitaire

Year: 2011

Type: article

Abstract: There four essential types of advertising texts : demonstrative, narrative, descriptive and prescriptive. They all exhibit both the general characteristics of the genre, as well as certain particular characteristics. However, in any type of text, advertising is always argumentative. The article will present these four types of texts and will examine the way in which argumentation is organised in each of them.

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Authors: Ruxandra Constantinescu-Stefănel, Maria Ana Oprescu

Institution: Bucharest University of Economic Studies

Language: English

Topic: Linguistics and Discourse Analysis

Subfield: Linguistics and Language

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3165766879

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