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Innovating for the Less Affluent Consumer in Emerging Markets: An Abstract

Year: 2020

Type: conference-paper

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-030-42545-6_198

Authors: Gillian Sullivan Mort, Tanvir Ahmed, Rafiuddin Ahmed, Marthin Nanere, Clare D’Souza

Institution: La Trobe University

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Reduced inequalities

Open Access status: closed

OpenAlex ID: W3169295705

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