Corporate Social Responsibility (CSR) in the Globalising World
Year: 2021
Type: preprint
Abstract: Corporate Social Responsibility (CSR) is a dynamic concept that has constantly evolved since
its origin in nineteenth century and is changing with the turn of each decade. With the
globalisation of markets in 1990s when CSR expanded from its age-old concept of
philanthropy towards being juxtaposed and integrated with complimentary concepts such as
business ethics (BE), corporate citizenship (CC), corporate social performance (CSP) and
sustainability. 2000s saw reinforcement of CSR through its recognition and implementation as
core business strategy. With increase in consumer awareness and societal expectation, CSR in
2010s emerged as means to achieve a shared value and innovation. With the start of 2020s with
COVID-19, CSR has been leaning towards activities related to COVID-19 management and
assistance. The author in this paper provides evolution of concept of CSR in the last three
decades starting with the 1990s.
Source: SSRN Electronic Journal
Author: Mythili Srinivasamurthy
Institution: O. P. Jindal Global University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3170954436