Year: 2021
Type: article
Abstract: The COVID-19 pandemic caused the global upheaval which resulted in the economic growth to be stunted and had a negative impact on the sustainability of SMEs. The panic occurred causing uncontrolled spending in order to promote the recovery. This study aims to examine the post COVID-19 pandemic opportunities for SMEs by utilizing digitization. With the use of SMEs digitalization, it is easy to attract and retain potential customers, ameliorate communication, save costs, and improve relationships with business partners. The author considers digitization as a smart solution to increase SMEs productivity. JEL Classification: M11, M20.
Authors: Universitas Negeri Malang, Adriani Kala’lembang
Institution: State University of Malang
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3171949693