Work

A study on the downloading intention of fashion retailers’ apps

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-021-00117-8

Authors: Miguel Llorens, Adolfo Hernández

Institution: Universidad Complutense de Madrid

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3172282999

FWCI: 0.801

Cites: 59

Cited by: 8

Related to: 10