When Politics Tastes Bad
Year: 2014
Type: preprint
Abstract: We show that politically tagged food render food less tasty for those who hold contradicting political ideologies. This occur because the political ideology to which one opposes would evoke moral disgust, which in turn affect the taste of the product. In other words, moral disgust mediates the effects.
Source: SSRN Electronic Journal
Authors: Brian Wansink, Moty Amar, Aner Tal, Yaniv Gvili
Institutions: Ono Academic College, Cornell University
Language: English
Subfield: Cognitive Neuroscience
Field: Neuroscience
Domain: Life Sciences
Open Access status: green
OpenAlex ID: W3177224752