Von der Kundenintegration 1.0 zur Kundenintegration 2.0 – Implikationen für Praxis und Forschung
Year: 2011
Type: article
Source: Journal of Business Economics
Authors: Sabine Fliess, Frank Jacob, Günter Fandel
Institutions: FernUniversität in Hagen, ESCP Business School
Language: German
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W31789223