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Shaping social marketing research: a retrospective of the journal of social marketing

Year: 2021

Type: article

Source: Journal of Social Marketing

DOI: 10.1108/jsocm-06-2020-0099

Authors: Muhammad Farrukh, Ali Raza, Fanchen Meng, Yihua Wu, Zhouyang Gu

Institutions: Beijing Institute of Technology, ILMA University, University of Management and Technology

Language: English

Topic: scientometrics and bibliometrics research

Subfield: Statistics, Probability and Uncertainty

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3178974404

FWCI: 1.156

Cites: 59

Cited by: 11

Related to: 10