Work

The Influence of E-commerce Market on Consumer Shopping Preferences

Year: 2021

Type: article

Abstract: The article considers issues in the field of e-commerce market. Firstly, the topic of distribution channels in e-commerce is discussed and the profits they can bring are analyzed. At a later stage, the advantages and disadvantages of using Internet distribution are presented. These are very important aspects from the point of view of entrepreneurs and enable them to avoid wrong decisions. In the final part of this article, consumer decisions in the sphere of online shopping are analyzed and the results of Gemius Poland's research are presented, which made it possible to learn about the shopping behavior of the modern society.

Source: Acta Universitatis Nicolai Copernici. Zarządzanie/Acta Universitatis Nicolai Copernici. Ekonomia/Acta Universitatis Nicolai Copernici. Nauki Humanistyczno-Społeczne. Zarządzanie/Acta Universitatis Nicolai Copernici. Nauki Humanistyczno-Społeczne. Ekonomia

DOI: 10.12775/aunc_zarz.2021.01.001

Authors: Izabela Bober, Agata Emche

Institution: University of Szczecin

Language: English

Topic: E-commerce and Technology Innovations

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3181783802

FWCI:

Cites: 4

Cited by: 1

Related to: 10