Work

An Extension of Theory of Planned Behavior for in-App Advertisements : The Case of Vietnamese Young Mobile Users

Year: 2020

Type: article

Study design: Observational Study

Source: JITAM

Authors: Tommi Tapanainen, Trung Kien Dao, Thi Thanh Hai Nguyen, Thi Anh Duong Pham, Danh Nguyen Nguyen

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3183078003

FWCI: 0.123

Cites: 47

Cited by: 3

Related to: 10