Campagna elettorale e social media: scenari evolutivi e nuove differenze nella diffusione social del messaggio politico
Year: 2020
Type: article
Abstract: The contemporary electoral campaign, that became increasingly permanent with the Net, suggests studying the field of political communication in terms of strategies for social me-dia activities. By a quantitative content analysis approach, in this paper it is proposed an examination of behaviors from political leaders of Lega, M5S and PD for Facebook and Twitter posts during the 2018 campaign for national elections. The expected results of this study aim to recap leadership and disintermediation values of each political actor analyzing the differences marked out from the multidimensional analysis in terms of selected issues, posting methods, and, more in general, communication strategies.
Source: Culture e Studi del Sociale
DOI: 10.14273/unisa-3002
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3106173742