Factors affecting Student Satisfaction and Performance Gap in relation to the model of Strategic Enrolment, Graduation and Articulation (SEGA): the case of Self-financing Higher Education in Hong Kong
Year: 2014
Type: article
Study design: Observational Study
Abstract: In respond to the 2001 Policy Address of the HKSAR Government, thenumber of places for post-secondary graduates has increased drastically from33% in 2001 to 66% in 2013; however, the children population decreased from17% in 2001 to 12% in 2013. In order to face the foreseeable challenge ofsurplus supply in self-financing tertiary education sector, understandingtertiary students' expectation and satisfaction is important to education policymakers as well as senior management in the course of developing qualityeducation strategies. This paper attempts to examine the performance gap ofself-financing institutions in Hong Kong by comparing the perceivedimportance and satisfaction levels of students studying at sub-degree andundergraduate degree levels with a focus on SEGA issues. The study alsoidentifies aspects that are more important in influencing student satisfaction inrelation to the SEGA model in the areas of enrolment, graduation andarticulation. It is found that the attributes of (1) articulation, (2) careerservices, (3) financial aid (4) programme design and (5) academic advisinghave strong impacts on students' perceived importance at both sub-degree anddegree levels. However, large performance gaps are concurrently found inthese five aspects, reflecting high student dissatisfaction in the importantSEGA attributes. The results suggest that specific strategies with reference tothe SEGA model should be adopted to improve the satisfaction level ofstudents on the influential attributes of their educational experiences.
Language: English
Subfield: Education
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3184077068